Product comparisons, is giving your opposition air time a good or a bad thing?

Your company's website and social media is prime real estate to showcase your company and your products, so we really need to ask ourselves if it's right to give your opposition a space on your prime real estate when doing product comparisons.

When trying to educate a customer base who now has access to all media possible, it's not necessarily a bad idea to produce carefully worded marketing material that will help customer understand the difference between your star product and the opposition's.

Let your own company write the story, don't give your opposition a chance to make your star look bad.